Value and volume in the tourism sector continues to rise with new data sets showing yet more international visitors to New Zealand came this April than last and each of those visitors is spending more while there. Tourism New Zealand chief executive Kevin Bowler said the results are evidence that the organisation is making a real difference for the industry, as it focuses its efforts on increasing value.
Hong Kong Airlines will launch its first daily direct service to Auckland, New Zealand on November 10th, 2016. An Airbus A332 aircraft with 283 seats, including 24 in business class, will be deployed on the route. Located in the North Island of New Zealand, Auckland is surrounded by two different harbours on the east and west side of the city.
Air New Zealand and Tourism New Zealand have announced a marketing partnership worth more than $20 million over the coming financial year to promote New Zealand to new and existing international markets and collaboratively grow the value on in-bound tourism. The two organisations have signed a new memorandum of understanding investing more than $10 million each over 12 months in cooperative marketing activity in the key markets of Australia, China, North and South America, Japan, Hong Kong, Singapore, the Philippines, the United Kingdom and Europe.
Emirates has launched its first non-stop service between Dubai and Auckland, one of the world’s longest scheduled flights, bringing 39 European destinations and another 38 in Africa and the Middle East within just one stop of New Zealand. And to celebrate the milestone, the first service was operated with a double-decker A380 rather than the Boeing 777-200LR that will regularly fly the route.
Emirates will start its first non-stop service from Dubai to Auckland on March 1st, bringing many of its 38 European destinations and cities within just one-stop range of New Zealand through direct connections in Dubai. The new service will be in addition to the award-winning airline’s existing flights, meaning that Emirates will then have five services daily into New Zealand – three A380 double-decker services to Auckland via Australia, a daily Christchurch service with a Boeing 777-300ER, and the new non-stop service operated with a Boeing 777-200LR.
Tourism New Zealand has appointed Pip Casey to the key role of regional manager, UK and Europe, to be based in London. Casey has over 15 years of brand marketing and commercial business experience behind her and previously held the role of marketing director at Fonterra, a New Zealand multinational dairy company.
Vietjet has signed a memorandum of understanding in Hanoi with Aviation New Zealand. Nguyen Duc Tam, vice president of Vietjet and John Nicholson, chief executive of Aviation New Zealand signed the landmark deal in the presence of dignitaries from the two countries.
The latest evolution of Tourism New Zealand’s 100% Pure New Zealand campaign has further defined the country’s unique offer to travellers with a focus on the range and closeness of New Zealand’s attractions. The new strategy and 100% Pure New Zealand commercial comes as one of the world’s longest running destination campaigns turns 16 years old.
New Zealand is enjoying its best summer season for overseas tourist arrivals for many years with a greater focus on long-haul visitors.
Impressive growth from New Zealand’s western markets has pushed international visitor arrivals for the year-ending April 2014 to more than 2.78 million, up 6.1 per cent year-on-year. The UK was amongst the stand-out performers with a growth of 2.8 per cent for the 12-month period.
The sporting spotlight will once again be on New Zealand this June as the England Rugby team takes on the All Blacks in their final tour before the World Cup in 2015.