New Zealanders are opening their hearts and hometowns to the world, with locals from across the entire country sharing a ‘Good Morning World’ welcome message from their very own sunrise, every day for the next year.

Taking advantage of the fact they’re the one of the first countries in the world to see the sun, more than 300 New Zealanders will be taking part, embracing the stunning morning landscape and sharing the things and places they love most with the world.

The content series is part of Tourism New Zealand’s new brand marketing campaign - ‘100% Pure Welcome – 100% Pure New Zealand’ - that launches in the UK this week.

Showcasing what makes New Zealand unique as a holiday destination – its warm and welcoming people, stunning landscapes and variety of things to do – the series traverses the top of the North Island, to the bottom of the South Island, and is set in some of the most beautiful spots in the country.

“This new approach to our storytelling brings to life the unique nature of New Zealand,” said Tourism New Zealand chief executive, Stephen England-Hall.

“We set out to treat our visitors like whānau [family] which is underpinned by the Māori concept of manaakitanga, creating deep connections between people, extending hospitality, care and respect.

“Often visitors come to New Zealand for the landscapes, arriving as strangers, but leave as whānau, talking about the warm and welcoming nature of our people.”