The Maldives Marketing & Public Relations Corporation has announced a new tourism strategy for 2020. The plan includes a stronger focus on promoting the rich culture of the destination, as well as developing niche markets such as MICE, culture and sports tourism.
The Maldives have brought ‘the Sunny Side of Life’ to the grey skies of London this autumn, with the launch of the advertising campaign on buses and bus stops.
The Maldives has announced a 10.2 per cent year-on-year increase in the total number of UK visitor arrivals in 2018, when compared with 2017. In total, 114,602 UK tourists arrived in the Indian Ocean destination last year, compared with 103,977 in 2017.
Scooping the title of Maldives’ Leading Travel Agency at the World Travel Awards, Ahmed Visham, managing director of Hey Hey Maldives, here tells Breaking Travel News how it feels to have taken the prestigious honour.
Breaking Travel News speaks to Haris Mohamed, acting managing director, Maldives Marketing & Public Relations Corporation, about the destination, its growing visitor numbers, and how the World Spa Awards will play a vital role in promoting the country in an international audience.
The Maldives has announced an 18.7 per cent increase in UK visitor arrivals during November 2017, when compared with the same month in 2016. In total, 9,579 UK visitors travelled to the Maldives during November 2017, compared with 8,073 in November 2016.
Breaking Travel News talks to Haris Mohamed, managing director at the Maldives Marketing & Public Relations Corporation, as the Indian Ocean archipelago is recognised as the World’s Leading Dive Destination and the World’s Leading Honeymoon Destination at the World Travel Awards.
The Maldives Marketing & Public Relations Corporation has launched the Adventures of Maldives video competition to showcase the most exhilarating adventure activities on offer in the destination.
With the country taking the titles of Indian Ocean’s Leading Beach Destination, Indian Ocean’s Leading Destination, and Indian Ocean’s Leading Dive Destination, Breaking Travel News talks to deputy minister of tourism Hussein Lirar about the titles and how they will help develop the hospitality sector in the Maldives.