The document seeks to identify relevant target audiences, envision the tourist attractions yet to be established in the city, assess the existing tourism complexes and plan the moves that must be initiated in order for the tourism industry to continue to flourish.
The Israel tourist office has announced 2019 saw a record number of arrivals to the destination from the UK. In total, some 235,400 Brits visited the Middle Eastern destination throughout the year, representing an increase of eight per cent from 2018.
Meininger hotel group has singed the paperwork for its first property in Israel. The hotel will be located in a 28-storey mixed-use building at 53, Levanda Street Tel Aviv and is expected to open in the second half of 2024.
The Israel government has announced there were 852,100 tourist entries to the country in September-October, up from 767,200 in the same period last year. The figures represented an increase of 11 per cent.
With the new Ramon International Airport opening in Eliat, Amir Halevi, director general at the Israel Ministry of Tourism, tells Breaking Travel News what it means to the hospitality sector in the country. Following the recent success of the ‘Two Cities: One Break’ campaign, he also tells Breaking Travel News what we can expect next year to keep the momentum up.
According to the Central Bureau of Statistics, approximately 405,000 tourist entries were recorded in September, 44 per cent more than during the same month last year.
The Israel Tourist Office has launched a new campaign video showcasing the cities of Tel Aviv and Jerusalem, which, with such different cultures and merely an hour apart, are easy to see in one trip.
More than 200 members of the UK hospitality industry have gathered at the Tower of London for an event organised by the Israel Tourist Board. The Regal Roadshow offered agents, operators and hoteliers a chance to network in the opulent surroundings of the famous landmark.
The Israel Ministry of Tourism has announced the launch of a new TV advert, which airs this week. The £2 million campaign, which includes TV, video on demand and online spend, was produced by LAPAM – Israel’s government advertising agency, with creative design from Allenby Concept House.