Adara has helped Idaho Tourism connect its marketing campaigns to actual travel activity, through Adara Impact. The analytics solution combines the world’s largest set of first party travel data across vendors and campaigns to help guide marketing strategies for DMO and tourism board partners, while also optimising results.

Idaho has added three new zip lines to an already long list of available adventure activities, bringing the total number of zip tours in the state to seven.  The zip tours are located around the state and offer the requisite thrills, along with educational components focusing on history, geography and habitat interpretation.  With the diversity of locations, adding a zip line tour to an Idaho adventure vacation is a snap.