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Catch Idaho’s new Tourism Marketing Campaign

Catch Idaho’s new Tourism Marketing Campaign

The Idaho Division of Tourism announced the launch of its 2012 prime season marketing campaign, My ID.  Designed to showcase the state’s scenic beauty, affordable family-friendly destinations and abundant outdoor recreational opportunities, My ID encourages visitors to interact with personalized content featured on the official Idaho travel website.

Utilizing innovative patented photo-personalized technology developed by PixFusion, a leader in personalized entertainment and composite imagery across all media formats, My ID invites visitors to cast themselves, family, and friends in any of three entertaining Idaho online adventure videos:

—Agent 208 (Experience the mystery and intrigue of Idaho in this spy adventure.)

—Are We There Yet? (The entire family will enjoy this RV trip through Idaho.)

—Adventures in Loving (Romance is alive and well in Idaho.)


To take part in the online adventure, all you need is a sense of humor and photos from your computer or Facebook account.  Once created, the video may be shared via social media channels such as Facebook and Twitter. Guests may also put themselves into any of eight customizable postcards, add a message and send them to friends and loved ones.

“This is an amusing, innovative way to share all the great vacation possibilities in our state,” says Karen Ballard, Idaho Division of Tourism Administrator.  “Friends and family who appreciate Idaho will help share the story on how fun an Idaho vacation can be. We’re excited to combine PixFusion’s interactive elements to showcase the scenery and activities that make Idaho special,” Ballard added.

“‘Imagine yourself here’ just took another big leap with the Idaho Division of Tourism’s new campaign,” commented Rich Maryyanek, CMO PixFusion.  “In this incredibly fun campaign, people not only get to see what Idaho has to offer families, but see themselves as they go for the ride.”

The My ID integrated campaign also includes an online sweepstakes, targeted print and online advertising, PR/social media outreach and video assets. Communications will focus on Idaho’s larger destinations like Coeur d’Alene and Sun Valley, as well as the smaller communities that offer a wealth of recreational activities, events and attractions.

During the twenty-two week sweepstakes, weekly giveaways will be announced on Fridays and visitors may enter on via email, Facebook or Twitter.  Sample sweepstakes prizes include overnight stays, whitewater rafting trips, attraction passes, event tickets and even multi-day destination packages.