Fitur 2026 News Page 5
FITUR 2026: Alexander Rayner, Executive Board Member, PATA
Interviewed by Justin Cooke
FITUR 2026: Belén Pérez, Head of Brand and Communication, B&B HOTELS
Interviewed by Justin Cooke
Civitatis accelerates its global growth with a 30% increase in Latin America
On the eve of FITUR 2026, Civitatis, the leading curated marketplace for guided tours and activities in Spanish and Portuguese worldwide, and following the recent announcement of its new CEO, announces strong growth momentum for 2026, with Latin America expected to grow by over 30%, alongside the launch of its new App as a key lever to support its global expansion.
The 46th edition of the International Tourism Fair will be held from Jan 21 to 25 at IFEMA MADRID
Mexico’s Secretary of Tourism, Josefina Rodríguez Zamora, announced a wide-ranging program to showcase before the global tourism market the richness, diversity, and potential of Mexico for international investment. With the support of the Embassy of Mexico in Spain, the agenda of activities that Mexico will feature as Partner Country of FITUR 2026, the International Tourism Fair to be held from January 21 to 25 at IFEMA MADRID, has been unveiled. The announcement, hosted at the Residence of the Diplomatic Representation, was attended by Secretary of Tourism Josefina Rodríguez Zamora; Mexico’s Ambassador to Spain, Quirino Ordaz; Coordinator of the Economic Development Advisory Council, Altagracia Gómez; President of ASETUR, Bernardo Cueto Riestra; and IFEMA MADRID’s Executive Vice President, Daniel Martínez.
FITUR4all strengthens Spain’s leadership in accessible tourism
FITUR4all, the FITUR section dedicated to accessible and inclusive tourism, organized in collaboration with IMPULSA IGUALDAD, is moving forward with preparations for its 2026 edition, with the imminent closing of applications for the FITUR4all Awards and the final definition of its strategic roundtables.