Fitur 2026 News Page 6
FITUR 2026 to boost business opportunities between the tourism sectors of the US and Spain
FITUR 2026 , to be held from 21 to 25 January at IFEMA MADRID , will demonstrate the growing importance of the US market for Spain and will boost business opportunities between the two countries. The United States is once again gaining weight at the International Tourism Trade Fair, reflecting the dynamism of bilateral tourism flows and the growing interest of its companies in consolidating alliances in the international sphere.
FITUR 2026 to confirm the strength and potential of the UK tourism market
FITUR 2026, the International Tourism Trade Fair, running from 21 to 25 January at IFEMA MADRID, will highlight the vitality of the UK tourism market and the close relationship it maintains with Spain, a destination to which British travellers give one of the highest ratings in Europe. In 2024, 18.4 million British tourists visited Spain, accounting for 19.6% of the total. By September 2025, arrivals were expected to reach 15.3 million, up 4% year-on-year, with spending projected at €19 billion, according to the Secretary of State for Tourism.
FITUR 2026 expands its technological dimension with the introduction of the Knowledge Hub
FITUR, the International Tourism Trade Fair, which is taking place from 21 to 25 January 2026 at IFEMA MADRID, reinforces its technological dimension as a key backbone for the development of tourism with the introduction of the Knowledge Hub. Located in Hall 12, it will be occupied by forward-thinking companies from around the world that are benchmarks in the digital ecosystem, and will bring together high-impact, topical content that is defining the future of the industry.
FITUR 2026 announces the new Knowledge Hub, a window into the future of Tourism
The International Tourism Fair strengthens its contribution to the competitiveness and sustainability of the tourism industry with the Knowledge Hub.