Fitur 2026 News Page 3
FITUR Experience Reveals Culture, History and Heritage Trips as the Most In-Demand Travel Experience
Tours focused on culture, history and heritage continue to be the leading experiences sought by people booking trips to Spain, according to experts participating today in FITUR Experience, the new section of the International Tourism Trade Fair organised in collaboration with Viator, a Tripadvisor company. The event highlighted the growing importance of experiential tourism in Spain. Speakers also noted that among the fastest-growing experiences are outdoor activities, nightlife, shopping, cultural excursions, theatre and music.
FITUR 2026: Marc Pelfort, Regional Director Sales & Marketing, Princess Hotels & Resorts Jamaica
Interviewed by Justin Cooke
FITUR 2026: Juan Pablo de Zulueta, Secretary of Tourism, Cancun
Interviewed by Justin Cooke
FITUR 2026: Hon. Edmund Bartlett, Minister of Tourism, Jamaica
Interviewed by Justin Cooke
FITUR 2026: Rodrigo Velez, Co-Founder, CEO, XCAPE
Interviewed by Justin Cooke
FITUR 2026: Risa Ouchi, Tokyo Convention & Visitors Bureau
Interviewed by Justin Cooke
FITUR 2026: Ana Patricia Peralta de la Peña, Mayor, Cancún
Interviewed by Justin Cooke
FITUR 2026: Alisson Andrade, Head of International Markets, Brasil
Interviewed by Justin Cooke
FITUR 2026: Abdulla Yousuf, Director Int. Operations, Department of Culture and Tourism Abu Dhabi
Interviewed by Justin Cooke
