On the eve of FITUR 2026, Civitatis, the leading curated marketplace for guided tours and activities in Spanish and Portuguese worldwide, and following the recent announcement of its new CEO, announces strong growth momentum for 2026, with Latin America expected to grow by over 30%, alongside the launch of its new App as a key lever to support its global expansion.

The new App is built around a clear ambition: to redefine the way travelers plan, experience and remember their trips, becoming a true travel companion focused on the traveler and the journey as a whole.

A trip-centric and traveler-centric App: putting the journey at the center, at last

Civitatis’ new App breaks away from the traditional model of purely transactional apps. Its approach is both trip centric and traveler centric: it goes beyond selling activities to accompany travelers before, during and after their trip, enriching their journey with relevant and personalized experiences.

Within the new App, Civitatis will progressively roll out an innovative Trip Planner and an integrated view of the journey, helping travelers discover activities, points of interest, restaurants, transfers and complementary experiences that naturally fit into their itinerary and travel context.

Civitatis positions itself in a distinctive space within the sector: it does not compete on travel logistics, but on the emotional and experiential side of travel, the part that truly turns a trip into an unforgettable memory, supported by a robust and largely invisible operational layer designed to ensure availability, competitive pricing and consistent execution throughout the journey.

“My Trips”: one place for the entire journey
The organizational backbone of the App is “My Trips,” a single space where travelers can centralize all their bookings in a clear and accessible way, even offline, including activities and additional services for the traveler and the trip such as transfers, insurance, and other complementary services.

This unified approach addresses one of the modern traveler’s biggest pain points: fragmented information across multiple platforms. The entire trip lives in one place, structured, intuitive and always available.

“The launch of our new App marks a turning point for Civitatis, laying a solid technological and conceptual foundation that supports our growth, strengthens our position as a benchmark in in-destination experiences, and improves the connection between supply and demand. It reflects our ambition to grow globally by putting the traveler and the journey at the center, using technology to genuinely enhance how people experience their trips,” says Andrés Spitzer, CEO of Civitatis.

Spitzer adds: “My Trips is the heart of a frictionless travel experience. From inspiration to booking and on-trip support, the App is designed -and will continue to evolve- to accompany travelers at every stage of their journey, helping them make better decisions and enjoy each destination more fully.”

Growth in 2026: LATAM as a strategic growth lever

The launch of the new App comes at a time of strong growth for Civitatis, with Latin America emerging as one of its key strategic levers for 2026.

The company expects growth of over 30% in the region, driven by three main pillars:

A dominant B2B expansion, supported by a network of more than 23,000 agencies and the strengthening of key strategic partnerships.
A social-first strategy, in a region where up to 90% of travel inspiration originates on social platforms such as TikTok, Instagram and YouTube.
Local presence and on-the-ground talent, with teams in Mexico, Brazil, Argentina and Colombia, enabling the experience to be tailored to local markets, payment methods and the needs of partners and travelers.

Technology and supply: fewer options, better decisions

In parallel, Civitatis will continue to lead the digitalization of a sector that remains largely offline in tours and activities, bringing technology, visibility and efficiency to the entire ecosystem.

Investment in technology will remain a strategic priority. Without disclosing figures, Civitatis will continue allocating resources to the evolution of its architecture, process automation and the development of AI-driven solutions, both to enhance the traveler experience and to empower its partners.

At the same time, the company reinforces its curated marketplace DNA. Rather than focusing on volume, Civitatis is committed to extreme curation, supported by more than 5 million verified reviews and an average rating of 9.1/10. These insights fuel its algorithms and ensure consistently high-quality experiences.

This philosophy is complemented by the growth of new strategic verticals, such as ticketing and private tours, which are increasingly in demand among travelers.

Summing up this vision, Spitzer concludes: “With this launch, we are not just introducing a new App, we are laying the foundations for our future growth. The new platform connects supply and demand more effectively than ever, raises the bar for personalization and consolidates the company’s position as a key technology player in the travel experience space. Our mission is to transform the way people travel: inspiring them, organizing them and accompanying them at every stage of the journey, all in one place.”

On the eve of FITUR 2026, Civitatis’ new App is presented as a true game changer for the sector -a tool designed not just to book, but to experience every trip better- and will be rolled out progressively throughout 2026, with continuous updates and the gradual release of new features and developments over time.