FIFA secretary general Jerome Valcke has promised the “cheapest ever” World Cup in Brazil next year in an apparent sop to demonstrators unhappy at the cost of the tournament. As the Confederations Cup came to a close earlier, Valcke said some 70 per cent of tickets would cost less than at previous events.
Brazilian Tourist Board (Embratur) and the Brazilian ministry of sport have announced the latest progress of the country’s preparations for the 2014 FIFA World Cup and introduced the 12 cities hosting the matches at a press conference in London. The London edition of ‘Goal to Brazil’, a global road-show organised by Embratur, also saw Tourism chiefs unveil what British tourists visiting the country for next year’s tournament, can expect from Brazil with a focus on Curitiba.
‘All in one rhythm’ has been selected as the official slogan of the 2014 FIFA World Cup, to be held in Brazil. Selected from 26 proposals, the slogan was chosen to represent the five concepts requested by FIFA, the local organising committee and the Brazilian government - cohesive society, power of innovation, striking nature, living football and land of happiness.
When the next edition of the FIFA World Cup kicks off in Brazil in 2014, the excitement will not be limited to the stadiums hosting the matches. FIFA and the Local Organising Committee have been working together with the twelve Brazilian Host Cities to plan the FIFA Fan Fest programme which will come to life in iconic locations throughout Brazil.
Flávio Dino, the newly appointed head of the Brazilian Tourist Board (Embratur) has emphatically stated the country will be ready in time for FIFA 2014 World Cup. “The Brazilian government has put all possible measures in place to ensure a successful FIFA 2014 World Cup whose legacy will last for years to come,” he explained.
The next five years are set to belong to Brazil; with Rio de Janeiro set to host the Olympic Games in 2014 and the country as a whole gearing up to welcome the FIFA World Cup in 2016. However, corruption allegations at the national tourism ministry and question marks over construction programmes have left some wondering whether the country is up to the challenge. BTN here sits down with Embratur director of products & destinations, Marco Lomanto, to see where the country stands.
166 countries around the world tuned in as FIFA rounded up the results from the Preliminary Draw which took place at the Marina da Gloria in Rio de Janeiro yesterday.
A major World Cup sponsor has expressed its “disappointment” in the corruption allegations surrounding football’s governing body Fifa. Emirates Airline becomes the third sponsor to make public its worries. Earlier sponsors Coca Cola said the claims were “distressing and bad for the sport”, whilst Adidas has also voiced concerns.
With preparations for the 2014 FIFA World Cup and 2016 Olympics progressing to plan, Rio de Janeiro is a city riding the crest of a Sport Tourism wave. BTN looks at why the“Cidade Maravilhosa” has become the most popular tourist attraction in the southern hemisphere.
With hosting rights to the 2014 World Cup and 2016 Olympics, Brazilian tourism has never had it so good. But this week’s gang battles in Rio have highlighted its toughest challenge – safety, and whether the city’s image of beautiful beaches and non-stop parties will be overshadowed by favela violence.
The battle to host the 2018 World Cup has been the overriding theme at this year’s Soccerex, which is being hosted in Rio de Janeiro for the first time.