Colombia Tourism News
Colombia’s Moment on the World Stage: Tourism, Beauty and a Breakthrough Era
Colombia has always been rich in colour, rhythm and contrast, but in recent years the world has begun to see the country through a sharper, more confident lens. Branded as “The Country of Beauty,” Colombia is no longer an emerging destination waiting to be discovered—it is a tourism success story asserting its place on the global stage. Between August 2022 and December 2025, the country welcomed 22 million non‑resident visitors, marking a 134% increase compared to the same period under the previous administration. The numbers alone are historic, but behind them lies a deeper transformation: a tourism sector that has matured, diversified and found its voice in international markets.
Say “I Do” to Colombia This Valentine’s Season
This Valentine’s weekend, Colombia is already part of the celebration. For more than five decades, the country has been recognized in the United States as a leading source of the flowers shared during the season of love. Today, more than 80% of Valentine’s blooms originate from Colombian fields. In January and February 2025 alone, approximately 720 million stems supplied the U.S. market, reflecting a relationship built on trust, trade, and shared value. More recently, Colombia’s reputation has also expanded through its high-quality cacao exports, bringing another taste of the country into romantic moments nationwide.
York Medellin Opens as Hilton’s First Curio Collection by Hilton Hotel in Medellín
Hilton announces the opening of York Medellin, Curio Collection by Hilton, marking the lifestyle brand’s debut in Colombia’s vibrant second-largest city. The hotel is the 27th Hilton property in Colombia and the third Curio Collection by Hilton in the country, following Cartagena and Bogota. Hilton’s lifestyle brands are expecting unstoppable growth in the Caribbean and Latin America with nearly 40 open hotels and plans to welcome nearly 40 properties, offering travelers immersive, one-of-a-kind experiences in some of the world’s most sought-after destinations.
10 Unforgettable Places to Visit in Colombia
Colombia’s rise as a top-tier travel destination speaks for itself. In 2024, the country welcomed a record-breaking 6.7 million international visitors—an increase of around 8.5% from the previous year—solidifying its status as the top choice for U.S. travelers in South America.
Experience the Heartbeat of Afro-Colombian Culture in Cali, Colombia
Colombia has become the top destination for U.S. visitors in South America, and for good reason. The “Country of Beauty’s” commitment to showcasing its 10% share of the planet’s biodiversity and rich cultural diversity has earned it several international tourism awards, including the recent title of Best Afro Tourist Destination in the World at the World Travel Market (WTM).
Colombia sees a 123% increase in meetings tourism
In January and February, 16,634 international visitors arrived in Colombia for business meetings and work-related events, representing a 123.1% increase compared to the same months in 2021.
Sofitel Barú Calablanca Beach Resort opens in Colombia
Nestled in the heart of the idyllic white-sand beaches on the island of Barú, the highly anticipated Sofitel Barú Calablanca Beach Resort has officially opened its doors.
Residence Inn by Marriott arrives in Colombia
Operated by oxoHotel, the property welcomes business and leisure travellers with upscale design and architecture that enhances the guest experience.
Breaking Travel News interview: Flavia Santoro, president, ProColombia
With the restart of international travel on the horizon, Colombia aims to stimulate international tourism growth and ignite travellers’ wanderlust by spotlighting the warmth and kindness of its people. Here Breaking Travel News finds out more in conversation with Flavia Santoro, president of ProColombia
Metropolitan Touring to launch new Colombia cruises
Metropolitan Touring has announced a partnership with luxury river cruise innovator, AmaWaterways, to launch the first luxury cruise experience on the Magdalena River in Colombia.
Breaking Travel News interview: Flavia Santoro Trujillo, president, ProColombia
Through her role as president of ProColombia, Flavia Santoro Trujillo is committed to promoting tourism in the country. As the Latin American destination seeks to remerge from the coronavirus pandemic, she here explains to Breaking Travel News editor, Chris O’Toole, what measures are being put in place to keep visitors safe
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Routes Americans to return to Bogota, Colombia
The agreement between Routes and Opain - El Dorado Airport Concessionaire of Bogotá El Dorado International Airport was signed during the World Routes event in Adelaide.