Choice Hotels International, Inc. the company behind the Comfort, Quality and Clarion brands, today announced that it has deployed a new, streamlined interface for choiceADVANTAGE, its cloud-based hotel property management system (PMS), and has successfully installed the PMS so far in over 30% of its UK hotel network.

Choice Hotels’ Ascend Hotel Collection is stepping up its global expansion with the announcement that two boutique hotels have joined the portfolio. These properties are the gibson hotel, Dublin, Ireland and Lindenwarrah at Milawa, Australia. The announcement was made to industry insiders at the 19th annual meeting of The Lodging Conference in Phoenix, Arizona.

Choice Hotels Europe announced today that it has entered into a relationship with buuteeq, a leading cloud-based digital marketing provider for lodging operators that will enable Choice Hotels franchisees throughout Europe to create and manage their own property-level websites with direct booking capabilities

Choice Hotels has unveiled a new tool which enables travellers to make reservations using their mobile devices. RapidBook streamlines the search and checkout functions by leveraging the preferences and other information customers opt to add to their online profile.

Choice Hotels International, Inc, one of the world’s largest hotel companies, today announced that Anne Engelking Smith has joined the company as Vice President of Brand Strategy. Smith joins the company from AARP where she was responsible for overseeing the AARP brand in commercial marketing and driving membership growth including the organization’s multicultural membership base.

Choice Hotels International has finalised its move to new global headquarters at 1 Choice Hotels Circle in Rockville, Maryland. A ribbon cutting event was held to celebrate the event, attended by more than 400 state and local elected officials, economic development leaders, community representatives and employees.