Ai News
Generative AI and sustainability are driving investment in the tourism technology segment
Advances in artificial intelligence are facilitating trip planning for travellers, as well as the automation of refunds, back-office processes and content creation
Visit Denmark’s new AI campaign brings famous icons to life
A new activation campaign from tourism organisation VisitDenmark wants to put the country of LEGO®, ‘hygge’ and H.C. Andersen on the map as the antidote to bucket list tourism. Historical and cultural icons meet ground-breaking technology as Mona Lisa, the Statue of Liberty, and other iconic tourist attractions come to life in humorous videos, carrying a very simple message: Don’t come see me – visit Denmark instead.
RateGain launches airline travellers’ forecast to help commercial teams drive higher ROI
The AI-powered Forecast will help Marketing leaders across Hotels and Destination Marketing Organizations drive higher Return on Ad Spends (ROAS)