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CRM Driven Personalization: Moving Beyond Automated Messages to Predictive Guest Experiences

CRM Driven Personalization: Moving Beyond Automated Messages to Predictive Guest Experiences

For years, the hospitality industry has been talking about personalization. Today, personalization is no longer optional; it is a critical differentiator that drives loyalty, revenue, and long-term competitive advantage. Hotels that deliver experiences tailored to each guest are outperforming the market, while those relying on generic messaging increasingly risk irrelevance.

Exploring Brazil beyond the tourist traps: a complete prep guide

Exploring Brazil beyond the tourist traps: a complete prep guide

While the iconic silhouette of Christ the Redeemer and the bustling sands of Copacabana define the international image of Brazil, a vast and diverse world awaits travelers willing to venture beyond these well-trodden paths. Exploring Brazil beyond the tourist traps means focusing on lesser-visited natural wonders, cultural enclaves, and authentic experiences that define the country's true spirit. From the seasonally flooded plains of the Pantanal to the surreal white dunes of Lençóis Maranhenses, the "B-side" of Brazil offers immersive journeys into biodiversity and heritage. This guide helps you navigate these remote regions, prioritizing deep cultural connection and sustainable tourism over standard sightseeing.

Stay22 Announces USD$122 million Growth Investment from Summit Partners

Stay22 Announces USD$122 million Growth Investment from Summit Partners

Stay22, an award-winning content monetization company helping creators, media publishers and live experience companies turn travel and retail content into commerce, today announced a USD$122 million minority growth investment from Summit Partners. The funding will support Stay22’s continued global expansion, product innovation, team growth and ongoing investment in the infrastructure and partner ecosystem that connects content to commerce at scale.

Adalte redefines the B2B ecosystem for multi-day tours with a digital model

Adalte redefines the B2B ecosystem for multi-day tours with a digital model

Adalte, the leading technological interconnection platform for the package tour sector, confirms ahead of ITB Berlin that planning multi-day tours represents one of the industry’s most complex strategic challenges. Coordinating suppliers, managing sophisticated itineraries, and securing availability require significant time, involve operational risks, and can directly impact operators’ profitability. Adalte addresses this challenge by bringing operators and suppliers together within one professional B2B ecosystem. Its advanced technological platform, Community.Travel, enables the efficient management of any kind of tour and package including at least an accommodation, introducing an innovation without precedent in the sector.

ITB Berlin Convention 2026: Charting a course between crises and AI

ITB Berlin Convention 2026: Charting a course between crises and AI

This year, the ITB Berlin Convention is focusing on political expertise: The age of polycrisis and the impact of global tensions on travel behaviour are the subject of a keynote speech by Joschka Fischer, former German Foreign Minister, who will highlight how the tourism industry can position and assert itself in a world of increasing political uncertainty. The other events at the convention will also offer first-hand international experience and insider knowledge in 17 themed tracks on four stages: Top executives from global companies – including Google, Microsoft, Expedia and this year's official Premium Partner of ITB Berlin and co-host of the ITB Berlin Convention, Airbnb – will provide practical information on current strategies and projects that will shape the world of travel in the long term.

OneReg CEO on North America’s snow‑driven flight disruptions

OneReg CEO on North America’s snow‑driven flight disruptions

As heavy snow and high winds swept across North America this week, the aviation system once again hit a breaking point. More than 12,000 flights were cancelled between Sunday and Tuesday across the U.S., with New York’s major airports among the hardest hit. At the peak of the storm, cancellation rates were nearly twenty times higher than a typical winter day – a reminder of how quickly disruption cascades when operators are juggling volatile weather, complex regulations, and disconnected sources of operational information.

Emirates Expands Payment Flexibility in Kenya Through Cellulant's Split-Payment Solution

Emirates Expands Payment Flexibility in Kenya Through Cellulant's Split-Payment Solution

Emirates, the world’s largest international airline, has introduced a first-of-its-kind split-payment solution for travellers in Kenya, through a longstanding strategic partnership with Cellulant, Africa’s leading payments technology company. The split-payment capability, enabled by Tingg, Cellulant’s payment gateway, has debuted in Kenya and is expected to roll out to other African markets in the coming months.

Madeira's Flower Parade to Be Held Over Two Sundays

Madeira's Flower Parade to Be Held Over Two Sundays

The Flower Parade, a highlight of the Flower Festival - an event promoted by the Regional Secretariat for Tourism, Environment and Culture of Madeira - will, from this year onwards, be held on two Sundays, on 3 and 17 May. This decision, aligned with the objective of enhancing the visitor experience set out in the UPGRADE Programme, aims to enhance the prestige of the parade and its participants, while also providing better viewing conditions for the public.

S4BT acquires HotelHub to become the ultimate powerhouse in global business travel

S4BT acquires HotelHub to become the ultimate powerhouse in global business travel

S4BT – Solutions for Business Travel, the European group comprising CDS, Goelett, CRC, TMS, SIAP, Methodica and Trevium expands its footprint to become the largest global corporate hotel booking powerhouse with the acquisition of Travel Centric Technology, the London-headquartered parent company of HotelHub, a hotel technology platform serving global travel management companies (TMCs). The transaction marks a new phase of scale and ambition for the Group, expanding its geographical reach, deepening engagement across major travel markets, and enhancing its technological capacity.