Propellic, the leading AI-focused travel marketing and advertising agency, has been announced as the headline sponsor of the Travel Marketing AI Summit 2026, taking place March 24 in New York City. This premier event brings together senior leaders at the intersection of travel, marketing, and artificial intelligence to explore how AI is transforming the traveler journey; from discovery to loyalty. As the sole travel marketing & advertising agency on the roster, Propellic will bring its expertise in travel marketing across AI visibility optimization (GEO), performance marketing, SEO, data, and analytics to the event.

Tambourine, the global leader in hotel marketing technology, today announced a strategic shift in hotel profitability with the recent launch of Tambourine One. Designed to help hotels and resorts drive more direct bookings, Tambourine One creates a faster, more intuitive booking experience while eliminating fees that have long burdened hoteliers.

As Japan rides an unprecedented inbound tourism wave powered by the global obsession with its legendary powder snow – or “JAPOW” – travel industry leaders will gather in Tokyo to examine what this moment means for the next 20 years of travel.

The deal is designed to accelerate the development of its fintech capabilities and transform how travel buyers and sellers manage digital payments

Trip.com Group concluded its participation at ITB Berlin with strong demonstrations of its leadership in travel technology, artificial intelligence and strategic partnerships across Europe. At a series of panel discussions, the company shared insights into how innovation and data are reshaping traveller behaviour and partner opportunities, underscoring its commitment to powering the full travel journey from trip planning to in-trip support and beyond.

At ITB Berlin 2026, the Omio Group outlined the next phase of its evolution as the leading global multimodal travel platform, levelling up across two fronts: transformative technology innovation and global audience scale. By integrating travel discovery, booking, and partner distribution into a single connected ecosystem, the Omio Group is positioned to redefine and elevate the end-to-end travel experience.