Utell® Hotels & Resorts, the representation business unit of Pegasus Solutions and the world’s largest and most experienced sales, marketing and distribution service for hotels, has appointed Aman Travels Limited as its official sales representative in India, to manage demand generation for the Utell portfolio.

Aman Travels has a successful history of working with Pegasus Solutions on the financial services side, primarily focused on enrolling travel agents onto Pegasus’ commission payments processing program.  The expansion of this relationship to official sales representative for Utell on the demand side, means Aman will take responsibility for relationships with local and regional travel agencies, TMCs (travel management companies), corporations and consortia groups.

Deepak Narula, MD, Aman Travels said:  “Aman has been in the hotel booking business for over a decade now and is well placed within the marketplace to ensure successful growth in the Indian market, generating even better revenues for Utell member hotels. As a result, we have planned a series of targeted marketing campaigns to promote Utell properties in India, designed to reap significant market share. This includes using our network of local representatives across the country to reach out to large TMC’s and independent agencies.”

With a comprehensive international property portfolio in key destinations around the world, Utell’s representation services enable nearly 11,000 independent and small group hotels in more than 130 countries to compete globally. Ranging from luxury, boutique, value, business and resort properties, Utell caters for a variety of accommodation requirements, from two to five star for both business and leisure travellers.

Elaine Kennedy, Regional VP Demand, Utell Hotels & Resorts said:  “We are delighted to have Aman Travels representing us in India. Their industry knowledge and wealth of experience is invaluable in raising our company profile and increasing business share for Utell member hotels from this important market.”

Utell hotels can be booked through three easy ways, either by calling international Toll Free reservation numbers, through Utell’s dedicated travel agent website www.UtellAgent.com or through any GDS system using the UI code.