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Utell® Hotels & Resorts launches new groups & events service

Utell® Hotels & Resorts launches new groups & events service

Utell® Hotels & Resorts has launched a new Groups & Events service aimed at securing multiple reservations for member hotels. Offering a level of personalised service that requires less administration time and complexity, the Groups & Events service will help Utell members maximize revenue opportunities for group bookings.

Targeting a worldwide audience of corporate and leisure customers, Utell Groups & Events enables users to select the service they require by completing an online inquiry form outlining their request or by contacting Utell’s global call centres. The form will be available in English, German, Brazilian Portuguese, Spanish, French and Italian on, with dedicated language support available globally.

Elaine Kennedy, vice president, global demand sales, Utell Hotels & Resorts said: “Whilst group bookings present a substantial revenue opportunity for Utell member hotels, it has historically been very difficult to make group bookings on the global distribution systems. By delivering a personalised, international service, we provide the essential human touch required to deal with complex group booking requests in multiple languages. This is another extension of Utell’s commitment to matching supply and demand with a diverse portfolio of thousands of properties worldwide, catering to both business and leisure audiences.”

Utell is in a unique position with the contacts, structure and tools to drive high-value groups and events business to member hotels through established, preferred global relationships with major international corporations, TMCs and travel agencies.

Its Groups & Events service is being offered with three variations, including (i) group accommodation only, (ii) meeting space and event assistance only, or (iii) a combination of both – group accommodation, detailed meeting requests and event support.


Once the request form has been submitted, Utell’s international dedicated teams work to respond within 24 hours, providing tailored service to address complex requests efficiently and effectively.

Utell has recently launched a worldwide marketing campaign supporting this initiative offering agents the chance to win a Blackberry Tablet if they provide the Groups & Events reservation teams with a brief between now and the end of October. Promotions will run on a monthly basis to Utell’s global travel agency database, and through demand sales activity via Utell’s extensive corporate relationships. This will be further supported by online and offline travel industry advertising campaigns. More information is available at