Utell® Hotels & Resorts has launched a new Groups & Events service aimed at securing multiple reservations for member hotels.

Utell® Hotels & Resorts has added the five-star Evergreen Laurel Hotel Taipei to its international hotel portfolio of nearly 9,000 member hotels, which includes two other Evergreen Hotel Group properties that have also switched to Utell.

Utell® Hotels & Resorts has reported a 35% increase in the number of its hotels accepted year-to-date (YTD) into global corporate travel programs.

Utell Hotels & Resorts has seen a substantial rise in the number of independent hotels and small independent group hotels seeking out and subscribing to its hotel representation services since the start of 2009. Through to the end of May, more than 150 hotels have chosen to sign up for full service membership. This enables hotels to capitalize on Utell’s unrivaled expertise in global marketing, sales and distribution services with valuable benefits that include Utell’s strength of partnerships and programs in the agency, TMC (travel management companies) and corporate markets. Utell’s representation and distribution also makes hotels available on the GDS’s under Utell’s UI code, through Utell’s global call center network and the dedicated agent site Utellagent.com.

Milestone Internet Marketing have entered into a five-year renewable partnership to augment Utell’s market-leading representation support with Milestone’s award-winning online marketing services. As the world’s largest third-party hotel marketing, sales and representation company, Utell serves more than 11,000 member hotels, which can now benefit from Milestone’s top-rated, revenue-driving Internet marketing services.

Breaking Travel News interviews Diana Banks, Senior Vice President - Sales & Marketing, Utell Hotels and Resorts at World Travel Market 2007 on the launch of its segmentation strategy.