TripAdvisor®, the world’s largest travel site*, today announced that it will offer a free master class event in Washington, D.C. at the Hotel Palomar on Wednesday, Nov. 9. Registrations begin today. This free TripAdvisor event, held for the first time in the nation’s capital, is the latest in its series of TripAdvisor master classes for hospitality industry property owners and managers.

Attendees will hear from TripAdvisor experts on best practices for reaching the site’s 50 million unique monthly visitors*, as well as from esteemed guest speakers, including Hotel Consultant and Author Daniel Edward Craig, who will share proven online reputation management strategies.

TripAdvisor is pleased to bring this event to the Washington, D.C. area with the support of Destination DC and encourages the organization’s active hospitality membership base to attend.

“Our master classes continue to be so well received that we’re adding Washington, D.C. to our series of events this year with the goal of providing hospitality professionals with tested strategies for reaching more customers, increasing bookings and managing a brand’s online reputation,” said Christine Petersen, president of TripAdvisor for Business. “These events offer a great opportunity to meet with industry leaders and discuss marketing solutions to today’s most pressing business challenges.”

“Reputation management is increasingly important for hoteliers and other accommodation owners,” said Craig. “Those who engage with guests on TripAdvisor, post management responses and show they are listening and responding to feedback are much more likely to generate bookings and foster repeat business.”

The events will cover a range of topics and offer opportunities for Q&A and site demonstrations. Areas of focus include: 
*  Enhancing your TripAdvisor listing
*  Increasing direct booking traffic to your property site
*  Enhancing your website with free TripAdvisor tools
*  Maintaining a positive online reputation
*  Responding to guest reviews on TripAdvisor
*  Implementing strategies to help get more reviews on TripAdvisor

The TripAdvisor master class at the Hotel Palomar in Washington, D.C. on Wednesday, Nov. 9 will be in two identical programs: a morning session at 9 a.m. and an afternoon session at 1 p.m. EST. Complimentary snacks and beverages will be provided.