As the beautiful city of Cape Town continues to innovate with more and more incentives for travellers to enjoy, a dedicated city guide showcasing what’s on offer has proved to be increasingly popular. Capetown.Mobi, which launched three years ago, is free to use and available via mobile devices or desktops.

Often described as one of the most beautiful cities in the world with eye catching colours and spectacular designs in abundance, Cape Town is home to stunning beaches, vineyards and the rugged wilderness of Table Mountain.

Some of the highlights include the Bo-Kaap museum - surrounded by cobbled streets and charming colourful guesthouses; stylish restaurants and bars; dozens of galleries exhibiting traditional African arts and crafts; and in recent months the destination has even been gaining a reputation as the fashion centre of South Africa.

But aside from Cape Town’s glamorous and modern side, its fascinating history is also prevalent; from Khayelitsha in Western Cape to the affluent suburb of Camps Bay.

Commenting on the city guide, Kelly Footit, head of development at World Mobi Group said: “Cape Town is one of the most beautiful cities in the world but this alone is not the reason why it remains one of the world’s leading destinations”

“Capetown.Mobi is another example of how Cape Town is taking advantage of trends in digital marketing to deliver innovative customer centred products and encourage visitors to make the most of a trip to the destination.

“In recent months, Cape Town has introduced a number of new tourism initiatives and events to its calendar. City.Mobi aims to help travellers stay on top of what’s hot in this stunning destination with so much on offer,” added Footit.

The Cape Town mobile guide – created by leading mobile web development company World Mobi Group Limited – is available free of charge at Capetown.Mobi. This clever pocket sized buddy can be run using a mobile or smartphone browser. It is also accessible on desktops.

The mobile guide includes extensive information ranging from accommodations, to restaurants, shopping, nightlife, and transport. In addition there is emergency information to hand.

Other innovative features include a currency converter and translating tool while web links and contact details are provided for all the featured services.

Designed specifically for the needs of travellers on the go, the guides load efficiently and reduce download costs for the user.