TravelClick®, the leading global provider of revenue generating solutions for hoteliers, and Travelport, a leading provider of transaction processing solutions to the global travel industry, today announced a multi-year partnership enabling TravelClick to sell Travelport’s Headline™ advertising, acting as an extension to Travelport’s in-house advertising sales team. The agreement takes effect immediately.
Travelport Headlines is Travelport’s screen display advertising that allows hotels to showcase their products or brands to travel agencies worldwide who use the Galileo and Worldspan global distribution systems (GDS). It was previously sold exclusively by Travelport. The new partnership with TravelClick will extend the reach of Travelport’s sales team and heighten the opportunity for hoteliers around the globe by providing access to TravelClick’s extensive global sales force.
“The partnership with Travelport will enable TravelClick hotel customers worldwide to reach a valuable and influential audience when they are making booking decisions. By pairing the power of TravelClick’s business intelligence data with Travelport’s Headline product suite, TravelClick can help hoteliers gain market share by targeting travel agents booking travel for high value, hard to reach travelers,” said Jason Ewell, senior vice president and general manager of marketing solutions at TravelClick.
“Travelport is committed to investing in its hospitality offering. One of our key goals is to evolve the GDS channel into a sales and marketing platform for hoteliers through our highly effective advertising solutions. We’ve had an incredibly successful year so far and now the time feels right to extend the capabilities and reach of our in-house hospitality team to sell the Headlines product. We are excited to work with TravelClick, a partner who brings long-term expertise in the industry and strong customer relationships to build on our success,” said Niklas Andréen, group vice president, global hospitality and partner marketing for Travelport.