Struggling tour operator Thomas Cook has launched a new TV advertising campaign as it seeks to revive its fortunes.

Featuring a tongue-in-cheek journey home from holiday, the brand will reemploy its famous tag line, ‘Don’t just book it, Thomas Cook it’.

The operator kicked off its campaign on Christmas Day.

It sees Thomas Cook offering ten per cent off millions of holidays.

The £5 million advertising campaign will also highlight the new price parity scheme which will see the end of online discounts.