Thomas Cook UK & Ireland has appointed Mike Hoban to the new role of director of marketing, brand and customer insight.

Hoban will join Thomas Cook in October 1 and will be based at its head office in Peterborough.

He will be responsible for all marketing across Thomas Cook’s brands and for customer insight and research.

As the former chief marketing office for confused.com, Hoban has also held senior marketing positions with WH Smith, British Airways and Barclaycard.

Thomas Cook UK chief executive for mainstream Ian Ailles said: “Mike has a strong reputation in his field, having a proven track record of helping companies build and revitalise strong brands and deliver commercial growth through best-practice marketing.”

“He is very enthusiastic about taking on this new role and having the opportunity to work with such a strong portfolio of brands and I very much look forward to welcoming him to the team.”