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Spa rebrand pushes Emirates Palace to record year in 2014

Spa rebrand pushes Emirates Palace to record year in 2014 Emirates has been recognised by voters at the World Travel Awards

Emirates Palace enjoyed ground breaking twelve month results in 2014, surpassing its previous record year of 2008 and outperforming 2013 across multiple performance indicators.

Despite increased competition in Abu Dhabi, Emirates Palace recorded a steady growth of 8.1 percentage points in overall occupancy compared to 2013, while the total revenue increased by 8.8 per cent.

Financial performance also improved in its newly rebranded Emirates Palace Spa, as well as its restaurants, cafés and banqueting services, which saw an overall increase of 11.8 per cent compared to the previous year.

“Emirates Palace remains one of the top performing hotels in Abu Dhabi and the region, and with the increased number of visitors to the UAE expected to rise over the next few years, we are looking forward to continued success,” said Holger Schroth, general manager of Emirates Palace.

“Events such as Abu Dhabi Summer Season, coupled with targeted sales campaigns for the region, brought more visitors during traditionally slow months like August.


“This would not have been possible without the support of the destination and all parties involved and, of course, the quality and attention to detail delivered by our team of professional hoteliers over the last year.”

Other important events contributing to the year’s success include the Virtuoso Chairman’s Event in November, which attracted more than 80 top travel agents from the USA in an effort to increase interest in the destination.

A successful Festive Season also led to an excess of 5,000 daily visitors walking through the Palace throughout the month.

As a result, in December, Emirates Palace recorded the best monthly result ever since its inception in 2005. 

Ahead of its ten year anniversary, Emirates Palace has an exciting event programme to look forward to.

From first class sporting events such as the first edition of Tennis at the Palace in March 2015, to annual favourites such as Abu Dhabi Film Festival and another possible collaboration for Abu Dhabi Summer Season 2015, Emirates Palace holds on to its position as the preferred destination in the UAE capital.

Emirates Palace is considered the World’s Leading Luxury Beach Resort by the World Travel Awards.