Shangri La appoints chief marketing officer
Steven Taylor will join Hong Kong-based Shangri-La Hotels & Resorts as chief marketing officer on January 5th it has been confirmed.
Reporting to Shangri-La president and chief executive Greg Dogan, Taylor will oversee all functions across Shangri-La’s sales and marketing division, including revenue management, sales, digital marketing, brand communications, loyalty and partner marketing, customer insights and relationship management, reservations and distribution and corporate communications.
He has held senior roles at Starwood for over 16 years, his latest role being the vice president of marketing for Starwood Hotels & Resorts, Europe, Africa and the Middle East, where he was responsible for 260 hotels under nine brands including The Luxury Collection, St. Regis, W and Westin.
“We are delighted Steven is joining Shangri-La’s senior leadership team.
“There has been a fundamental shift in marketing communications in the past decade, and Steven has a keen understanding of how to communicate with and engage ‘Generation C’,” said Dogan.