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Sandals Resorts roll out new trade initiative

Sandals Resorts roll out new trade initiative

Sandals Resorts has earned a worldwide reputation for providing two people in love with the most romantic holiday experience in the Caribbean, so it is no surprise that the stunning Sandals Emerald Bay, Great Exuma, Bahamas has been chosen as the setting for the climax of the second season of Channel 5’s hit show The Bachelor.

Episodes 9 and 10 will air on 24 and 31 August 2012 respectively and will see ‘Bachelor’ Spencer Matthews jet off to the Bahamian paradise of The Exumas for a Luxury Included stay at Sandals Emerald Bay, accompanied by the three girls who have made it through to the show’s finale.

To celebrate their involvement in the show, Sandals Resorts and the Bahamas Tourist Office are offering travel agents the chance to win a Luxury Included® afternoon tea with the ‘Bachelor’ himself, Spencer Matthews, star of Made in Chelsea. The five lucky winning agents will join together to take afternoon tea with the ‘Bachelor’ at a leading London venue and each winner will be presented with a single long-stemmed red rose. Travel expenses will be included as part of the prize*.

The competition launches on Monday 20 August and will run for six weeks until 29 September 2012, with the afternoon tea taking place in October 2012**. To be in with a chance of winning, agents must first complete the Sandals Resorts online training at and the Bahamas Tourist Office (BTO) online training at, and then ‘declare their love’ to Sandals and the BTO throughout the campaign. To make these ‘declarations of love’, agents need to: 

The five agents who have cumulatively registered the most bookings and been seen to ‘give the most love’ to Sandals Resorts and The Bahamas over the course of the campaign will be selected as the winners.


Throughout the competition Sandals Resorts and the BTO will hold a weekly ‘Rose Ceremony’ where the best entrant for that week (i.e. the agent who has registered the most bookings or who has come up with that week’s most creative and relevant promotion) will be awarded a dozen red roses, delivered to them at their agency by a Sandals Resorts butler.