A new tourism marketing campaign created by the Saint Lucia Tourism Authority, launches this week. ‘Summer, Saint Lucia Style’ is now an annual promotion that offers holidaymakers savings on summer holiday packages to Saint Lucia.

Running until 31 August, ‘Summer, Saint Lucia Style’ features a range of 18 packages from leading UK Tour Operators such as Destinology, Kuoni and Tropical Sky.

The key message is that Saint Lucia is no longer a traditional winter sun destination but offers a great holiday experience in the summer too with good deals and savings and lots to see and do. On the adventure side there is ziplining, mountain climbing and watersports plus nature experiences including hiking and birdwatching.  Summer events are thriving too with record numbers for the recent Saint Lucia Jazz & Arts Festival and Lucian Carnival now a firm favourite on the carnival programme.

There are dedicated trade packages from leading trade operators including Caribtours, IfOnly, Lusso and Gold Medal. These can be found at the Saint Lucia Tourism Authority training platform Saint Lucia Expert, www.saintluciaexpert.com/offers . Here, agents and representatives will also be able to click through to learn more about the destination. Those who register are then eligible to win quarterly prizes and be invited on fam trips.

Patricia Charlery-Leon, SLTA Director for UK & Europe said: “A summer holiday in Saint Lucia is versatile thanks to our range of accommodation from luxury all-inclusive resorts to smaller villas and inns. It’s easy to get to with direct flights from British Airways and such a broad variety of experiences when you’re there. Some of our hotel partners such as The BodyHoliday and StolenTime run specific themed activities in the summer such as dance, racket sports and family fitness camps. We get a lot of families travelling with children of all ages and an increasing number of nature lovers and wellness enthusiasts. Our events calendar attracts groups of friends with the Saint Lucia Carnival in July proving the most popular. We are delighted with the significant savings that our tour operator partners have been able to offer which means that there is great value to be had.”

The first five agents to log bookings on the Saint Lucia Expert training portal from 21st May for travel booked after this date (for travel in 2025) will win a bottle of rum.

The campaign runs throughout trade and consumer media with advertising, e-shots and competitions.  The consumer offers are featured on the main website https://www.stlucia.org/en_UK/summeroffers/