One of Russia’s largest airlines, and oneworld alliance member, S7 Airlines, has announced it has successfully deployed the complete OpenJaw t-Retail Platform.
The dynamic t-Retail Platform provides independent flight shopping, and merchandising of a full range of air and non-air products, on a single platform, for revenue or redemption.
A contemporary user experience enables S7 Airline customers to search, discover, plan and book their entire trip across the omni-channel.
The website’s rich booking flow is replicated in an optimised mobile application, which was developed against the OpenJaw t-Retail Platform Tribe API.
The t-Retail Platform allows customers to shop across S7’s own and partner networks, through codeshare and negotiated prorate agreements.
By integrating with ITA Software by Google’s QPX solution, the t-Retail Platform provides the following advanced flight search features:
- Return, one-way and multi-city.
- By price, or with miles.
- Inspirational search capabilities, including an interactive map tool.
- Advanced calendar shopping: fixed date, flexible date, +/-7 day calendar, date widening.
- Multiple fare families, multi-cabin search.
- Content-rich search results: flight duration, distance, meals and standard baggage allowance.
In order to service the total needs of the customer, the t-Retail Platform enables S7 Airlines to manage a full range of products from multiple suppliers.
Direct business model control enables S7 Airlines to effectively merchandize, defend and create a customer proposition.
Air ancillaries and high margin ground ancillaries, such as hotel, car, insurance, and transfers, will be available for cross-sell within the booking flow, for increased conversion rates
“Leveraging ITA Software by Google’s QPX solution and the power of the OpenJaw t-Retail Platform, S7 Airlines’ new merchandising platform services the complete customer need, across all touch points,” said Dmitriy Chuyko, e-commerce director, S7 Airlines.
“The OpenJaw t-Retail Platform has enabled us to deliver the next phase of our strategy - to become the best Russian one-stop-shop for travel related products and services.”
The new S7 Airlines platform is now available here.