Russian S7 Airlines has signed up to Travelport’s industry-leading merchandising solution, Travelport Rich Content & Branding.

Formerly known as Siberia Airlines S7 is headquartered in Novosibirsk Oblast, Siberia, and currently operates flights in Russia, the countries of the Commonwealth of Independent States, Europe, the Middle East, south-east Asia and Asia Pacific.

Travelport Rich Content and Branding enables airlines to effectively communicate their full service offering to travel agents by displaying their branded fares and ancillaries on travel agents’ screens, just as they would on their own websites. 

Using rich and graphical product descriptions, the solution allows airlines to implement innovative retailing techniques to drive sales of their fare families and ancillary products including upgraded meal choices, priority boarding or seats with extra legroom.

In addition, the latest enhancement of Rich Content & Branding now enables airlines to deliver tailored offerings to specific travel agencies in targeted geographic regions.

In addition, the latest enhancement of Rich Content and Branding now enables airlines to deliver tailored offerings to specific travel agencies in targeted geographic regions.

Over 200 airlines have now signed up demonstrating the value the airlines see in Travelport’s technology.

Ekaterina Dmitruk, vice president sales and customer relationship at S7 Airlines, commented: “This new partnership provides our business with a great opportunity to get our products and services in front of travel agents who can now better understand our offering and sell it to travellers.

“Travelport’s technology will contribute to our business’s further growth and our aim to offer greater choice to our customers, and meet their constantly increasing demands.”