Premier Inn Middle East has celebrated its most profitable year in history during the 2024 Moon & Stars Awards held at the esteemed Emirates Aviation College in Dubai.

The event served as a platform to honour the exceptional accomplishments and invaluable contributions of nearly 40 individuals and teams from the company’s regional hub and its 11 hotels across the UAE and Qatar. Each awardee was recognised for their outstanding dedication and significant impact on the business and brand within the region.

Simon Leigh, Managing Director, Premier Inn Middle East, said: “The past 12 months have been our most successful in Premier Inn MENA’s history. We have traded brilliantly and outperformed our competitors in all markets: Dubai, Abu Dhabi and Doha, resulting in significant growth of our market share. Furthermore, we generated 1.7 million guest nights, a 13% surge compared to the previous year, and received our highest-ever customer satisfaction ratings with all 11 hotels ranking in the top 10% of 3-star listings on TripAdvisor.

“Our team members deserve all the credit – they serve as the backbone of our business and are the driving force behind our ongoing success. We are massively proud to acknowledge their achievements and unwavering dedication at our annual Moon & Stars Awards. Premier Inn will remain committed to investing in the business and team, eagerly anticipating another smashing year ahead as we embark on a new and exciting phase in our growth.”

Over the last year, Premier Inn has received significant recognition through 10 prestigious awards and influential power lists acknowledgements. The company officially launched its Force for Good sustainability programme with a series of informative hotel roadshows and successfully navigated its way amidst the bustling winter season with COP28, the AFC Asian Cup and its largest-ever brand activation to date at Emirates Dubai 7s.

Premier Inn’s primary objectives for 2024 include expanding the brand into Saudi Arabia and increasing investments in new technology to enrich guest experiences and boost business performance. This includes the launch of its new room product in Dubai International Airport, the roll-out of the new Mr Toad’s Pub & Kitchen concept in Dubai Silicon Oasis, alongside intensifying efforts in sustainability initiatives.

A sustainable award trophy
In alignment with Premier Inn’s sustainability focus, the Moon & Stars award trophies have been crafted from recycled wood sourced from bed manufacturer Silentnight Arabia. Through meticulous craftsmanship, wooden beams were intricately cut to fashion trophies that not only exude style but also uphold sustainable principles.

At Premier Inn, guests can rest easy at 11 hotels throughout Dubai, Abu Dhabi and Doha. For bookings, please visit premierinn.ae or call +971 600 500 503. For more information, follow @premierinngulf on social media