Premier Inn Middle East is deeply committed to developing talent and fostering growth from within. This is a cornerstone of Premier Inn’s business model which focuses on Trading Brilliantly, Investing in the Business and Profitable Growth. The company’s inclusive People and Culture strategy prioritises career development opportunities for team members at all levels, empowering them to grow and advance within the organisation.

Premier Inn Middle East has celebrated its most profitable year in history during the 2024 Moon & Stars Awards held at the esteemed Emirates Aviation College in Dubai.

A recent sleep survey conducted by Premier Inn Middle East in collaboration with Silentnight Arabia, UK’s most trusted sleep brand, has revealed new insights into the sleep quality and habits of UAE residents. The survey, which polled more than 950 individuals ahead of Sleep Awareness Week from 10 to 16 March and World Sleep Day on 15 March, shows that more than 40% of UAE residents are not getting the right amount of sleep and can improve their sleep quality significantly.

Mr Toad’s, Dubai’s go-to destination for big screen sports action, tasty deals and family-friendly atmosphere, is serving up a variety of sustainable refreshments and initiatives at its onsite outlet at COP 28.

Premier Inn Middle East is stepping up its sustainability drive and reinforcing its commitment to supporting government green goals by appointing Dulsco Environment as its new waste management services provider.