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Top Sightseeing Pass Provider Go City Partners With Global Lead in Branded Entertainment Destination

Top Sightseeing Pass Provider Go City Partners With Global Lead in Branded Entertainment Destination

Go City, the world’s leading sightseeing pass brand, has expanded its offerings through a strategic partnership with Merlin Entertainments, the global leader in branded entertainment destinations. The London Pass, which celebrates its 25th anniversary this year, and Go City London has now been enhanced to include seven of the iconic city’s top experiences.

These attractions include The London Eye, also celebrating their 25th anniversary this year, Madame Tussauds London, Chessington World of Adventures Resort, Shrek’s Adventure! London, The London Dungeon, SEA LIFE London Aquariumand LEGOLAND® Windsor Resort. These exciting new additions expand Go City’s London-based attractions to more than 100 offerings found on the Explorer and All-Inclusive passes.

“Go City is revolutionizing travel, by creating passes which let travellers visit a very wide range of attractions, tours and things to do, while paying nothing at the gate.  Our customers love using our app to discover an amazing blend of iconic landmarks and hidden treasures - plus they enjoy up to 50% savings on walk-up rates. And attractions love working with us due to our proven ability to drive incremental visitation and revenue, specifically from often hard-to-reach long-haul travellers. We’re thrilled to build on our global partnership with Merlin Entertainments, by including, for the first time, seven of Merlin’s iconic London attractions in our London pass line ups” shared Jon Owen, CEO of Go City.

“This is an exciting time at Merlin Entertainments as we have been focused on global expansion and innovation in the leisure and entertainment industry. Our current strategic direction looks to accelerate growth in our key gateway city clusters around the world, working with world-class partners like Go City. This is a mutually beneficial partnership that opens us up to new audiences while providing Go City with premium experiences to complement their passes in London,” said Dominique Sidley, Global Trade Strategy Director of Merlin Entertainments.

Judy Gauthier, Chief Commercial Officer of Go City, commented, “This partnership connects our vast audience of sightseers looking to discover all that London has to offer with Merlin Entertainments’ world-class attractions. We’ve brought brands like LEGOLAND®, Madame Tussauds, and SEA LIFE Aquarium to countless customers over the years in cities like New York, San Diego, Sydney, Singapore and Bangkok and they are always a favourite. We’re excited to add their London attractions to our ever-expanding global line-up to create memories for even more visitors.”


Go City unlocks the best a city has to offer with a huge range of attractions and experiences, including must-see museums, observation decks, cruises and theme parks, as well as the hidden gems of a city, all hand-selected by local experts in more than 30 destinations across four continents.

Merlin Entertainment owns and operates a wide selection of world-renowned theme parks and attractions, including LEGOLAND® and LEGO® Discovery Centre, SEA LIFE and many more.