Pegasus Solutions is the first hotel reservation solutions provider to offer responsive web design for hotels, which allows hotels to deliver hotel content correctly formatted to any mobile device. The solution, OpenFlex, is available now through Pegasus’ Open Hospitality® division, and is credited for helping one customer realise half a million US dollars through iPad bookings alone in January 2012.
Responsive design offers hotels affordability and efficiency in providing mobile booking as an option for guests. Leveraging fluid widths, scalable images, and adjustable layouts, it allows bookers to quickly access important details via their preferred point of mobile contact – any smartphone, tablet, or operating system.
“Mobile is no longer a novelty or ‘nice-to-have’ for hotels that are competing for global business. It has become a must for generating revenue,” said David Millili, Chief Executive Officer of Open Hospitality and Chief Web Officer for Pegasus Solutions. “Displaying a desktop version of a website on a smartphone will frustrate a customer, and spending additional budget designing multiple mobile sites for each mobile tool will frustrate the hotel. With OpenFlex, we are the first hotel reservation solutions provider to offer hotels responsive design to optimize the significant business opportunity in mobile bookings.”
With OpenFlex, Pegasus also addresses the discord created when hotels create a mobile site that then links to the existing desktop booking environment, which will create attrition in the reservation process from mobile bookers.
“If you’re going to create an effective mobile hotel site, the guest must be able to enjoy the shopping and booking experience, or even the convenience of accessing hotel information, location details, and dynamic mapping features in a highly-compatible display size,” added Millili, “Make sure the experience is doable – ask whether they could manage it while walking the show floor at ITB, or hailing a cab at the airport. If not, your mobile bookers will go where they can book.”
Pegasus also offers hotels RezView® Mobile, a product that gives hotels using Pegasus’ RezView NG central reservations system (CRS) enterprise delivery platform the ability to design downloadable native applications for Apple and Android smartphones and tablets. With RezView Mobile, RezView NG customers can maintain centralized content and rate management while also establishing a brand presence in Apple and Android stores to encourage loyal consumers to access their hotel for bookings from their mobile device. Flagship customer Utell® Hotels&Resorts’ app is already available in both app stores.
More information on OpenFlex and Pegasus’ other reservation, online marketing, distribution, financial services, and representation solutions are available at ITB Berlin, Hall 8.1, Stand 111.