The Saxon Hotel, Villas & Spa in Johannesburg has revealed the appointment of Willie Williams as director of sales and marketing.

Williams brings a wealth of experience gained from almost 20 years in the South African luxury hospitality industry focusing on sales, revenue management and marketing.

She joins The Saxon following a successful six years as director of sales and marketing for Taj Cape Town.

Commenting on his appointment Williams said: “It is indeed a personal honour and privilege to join such a wonderful team of hospitality professionals with a strong reputation for service excellence at one of the world’s most iconic luxury hotels.”

Williams joins at a time of great success and growth for the hotel and the brand in terms of awards, industry accolades as well as a new digital strategy being rolled out over the next few months.

Her appointment echoes managing director George Cohen’s current vision to select only the finest and passionate hoteliers to contribute to the future growth of The Saxon.

Commenting on the appointment, George Cohen, said: “With Willie joining our dynamic team in sales and marketing, his wealth of industry knowledge will contribute to the continued innovation of The Saxon Journey to offer our guests world class experiences.

“Our team consists of extremely talented individuals drawn from a variety of hospitality backgrounds, all of whom are very focused and committed, and have a real desire to contribute to our future success.

“I feel that Willie will be a very valuable addition to this team.”

Saxon Hotel, Villas & Spa is recognised as the World’s Leading Boutique Hotel by the World Travel Awards, while also taking the title of World’s Leading Fine Dining Hotel Restaurant last year.