The Europcar group Executive Committee has changed its setup and welcomed four new members: Marcus Bernhardt, newly appointed chief commercial officer; Jacques Brun, chief transformation officer; Didier Fenix, Europcar Belgium general manager; and Ken McCall, managing director of Europcar UK.

McCall commented: “My key aim as a member of this committee is to align our group IT strategy with the needs of the business, while supporting daily operations.

“This role will enable us to identify and improve our internal processes for fleet and to further develop the Group’s IT platform. 

“These initiatives will allow us to achieve our goals and deliver exceptional service for our customers.”

As chief commercial officer, Marcus Bernhardt will strive to strengthen Europcar’s market footprint and extend the group’s leadership in alignment with the target model set in Fast Lane 2014.

Bernhardt, a Swiss citizen, started his career in the hotel industry.

He successively held the position of chief operating officers in the Radisson SAS Hotels & Resorts, Rezidor SAS Hospitality as well as the position of chief operating officer and chief commercial officer in the Steigenberger Hotels & Resorts group.

“Our new corporate governance is a key milestone in the Europcar group transformation.

“The rationale behind this strategic move is to bring the group closer to the business and the countries and accelerate its transformation agenda, Fast Lane 2014,” said Roland Keppler, Europcar group chief executive.