Messe Berlin (Singapore) will be organising the inaugural Mice Show Asia 2019 in Singapore.
The three-day business-to-business travel trade show will take place from October 16th-18th at the Sands Expo & Convention Centre at Marina Bay Sands.
Mice Show Asia is under ITB Asia’s umbrella of events.
The new show will shine the spotlight on Asia’s meetings, incentives, conferences and exhibitions (Mice) sector.
The gathering will see professionals from the incentive travel, meetings, and events industries come together to discuss the latest trends, hear from up-and-coming Mice innovators, and network with suppliers.
“The Mice sector in APAC continues to thrive, with the region expected to witness the highest growth rate in the next five years.
“After successfully organising ITB Asia for 12 years, we noticed the fast-growing demand for the Mice and corporate travel segments.
“Mice Show Asia 2019 seeks to capture this growing demand and I am confident participants will gain the highest value at this show,” said Katrina Leung, managing director of Messe Berlin (Singapore), the organiser of Mice Show Asia.
According to a forecast published by Allied Market Research on the global Mice market, Asia-Pacific is expected to witness the highest growth rate of 8.6 per cent through to 2023.
Expanding demand particularly in Singapore, China, and India, alongside market drivers such as ease of visa restrictions, investments in better infrastructure, and high demand in commercial aviation are fuelling the upward trend.
Messe Berlin is working with prominent trade partners such as the United Networks of International Corporate Event Organisers and Professional Convention Management Association to enrich the conference content and bring buyers onboard.
At Mice Show Asia, exhibitors represent a wide range of convention bureaus, destination marketing organisations, convention centres, hotels and resorts, as well as technology and business events solution service providers and more.