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Hoteliers want more from marketing metrics

27 June 2008 Press Release Hotel News

Marketers in the hospitality industry in Asia Pacific are not making enough use of marketing metrics for the Meetings, Incentive, Conventions and Exhibitions (MICE) business to be truly effective proclaimed hospitality leaders at a breakout session at a recent roundtable event held in Singapore and hosted by The Cornell-Nanyang Institute of Hospitality Management (CNI) and the Hospitality Sales and Marketing Association International (HSMAI) Asia Pacific chapter.

Sanctuary unveils Yangzi offering

15 February 2008 Press Release Hotel News

MICE delegates can now experience the Yangzi onboard the first environmentally friendly boat on the river, thanks to operator Sanctuary Cruising.