Miami Beach, Design Hotels partner for new travel trade show
Beyond Luxury Media and Design HotelsTM are excited to announce a partnership for the first edition of the innovative travel trade event, LIMITED EDITION Miami Beach (10 – 13 June 2013, Miami). Both companies passionately believe there is an urgent need for a new travel trade show that breaks away from the old concept of traditional luxury travel and creates a vibrant and fresh arena for those in the high-end Contemporary Travel* market; a belief that will make this partnership so electrifying.
Created by Serge Dive and Sarah Ball, the Founders of Beyond Luxury Media and the creative minds behind the launch of arguably the world’s two most successful high-end travel markets, PURE Life Experiences (PURE) and previously, International Luxury Travel Market (ILTM - now owned by a global exhibition company), their new show, LIMITED EDITION Miami Beach, will gather the most creative players in Contemporary Travel and drive the industry towards a more inspirational offering.
Design HotelsTM embodies the most advanced ideas in the hospitality industry and offers cosmopolitan travellers new options for both travel and inspiration. Created in 1993 by Claus Sendlinger, Design HotelsTM became an instant trendsetter, building a community for the world’s leading art and design-led properties. It has since become an iconic brand that has led the way for contemporary hotels, a movement that began as early as the mid-70s, and consequently fits the ethos of the Miami event perfectly.
Claus Sendlinger comments, “Design HotelsTM has always appealed to a community of creatives that are interested in an authentic story rather than traditional luxury. Before LIMITED EDITION Miami Beach, there hasn’t been a marketplace that caters to our clients’ needs. Our long-standing relationship with Serge and Sarah over the years and our trust in their knowledge of the industry meant that we embraced the opportunity of this partnership from the offset.”
Design HotelsTM will bring their unique personality to the show with their exclusive portfolio of the hottest, most cutting-edge properties worldwide. Members will be introduced to the world’s best travel trade buyers dealing with the Creative Class** (leisure, corporate, business and events) via the organisation of pre-scheduled appointments, exciting networking events including wild parties and glamorous lunches. This will give all guests a chance to get to know each other on a more personal level.
Serge Dive and Sarah Ball founders of LIMITED EDITION Miami Beach, explain: “We always knew there would be a natural connection with Design HotelsTM and after presenting our vision at the Design HotelsTM annual members conference, we realised there was much more demand for a new marketplace than we previously anticipated. The industry is truly ready for a change of mood and for a way to think about customers differently.”
On explaining the rationale behind the creation of the show, Serge and Sarah comment: “Today we are seeing a radical shift of affluence and power from traditional luxury customers to the Creative Class. These customers are single-handedly changing the dynamics of the supply and demand of the high-end travel market. They are looking for more than traditional luxury, which is too conservative, and crave the latest travel products and services that are unique, on-trend and in tune with their local neighbourhood. Through our alliance with Design HotelsTM, we want to give travel a new edge; to act as a cure for conventional travel and as an antidote against unfocused and uninspiring cookie-cutter travel trade shows.”