The Luxury Collection Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide Inc. premieres an original short film produced by the brand’s newest Global Explorer Waris Ahluwalia, offering a glimpse into the hidden treasures of some of America’s favorite destinations.
Directed by Luca Guadagnino and starring Agyness Deyn, HERE aims to inspire global travelers to explore and discover locales in a unique and authentic way. The film was shot at three of The Luxury Collection’s most iconic properties across the United States - The Equinox Resort & Spa in Vermont, The Phoenician Resort & Spa in Arizona and The Royal Hawaiian Resort in Hawaii - and will live on the brand’s website at www.luxurycollection.com/thefilmHERE.
“The Luxury Collection has always offered a gateway to the world’s most coveted destinations, and we sought to showcase the distinctive character and indigenous charms of the brand’s diverse portfolio in this original film,” said Paul James, Global Brand Leader, St. Regis and The Luxury Collection Hotels & Resorts. “We are thrilled to premiere HERE with extremely talented filmmakers who share our insatiable appetite to travel, explore and discover,” said Carlos Becil, Vice President Brand Management, North America.
As an impassioned traveler and Global Explorer, Waris conceived the project with Luca Guadagnino, Sandro Kopp and Tilda Swinton. Agyness Deyn was cast as the muse, styled by costume designer Heidi Bivens, embarking on a romantic and often mysterious coast to coast journey across the American landscape. The brand’s mantra, “Life is a Collection of Experiences. Let Us Be Your Guide,” led the creative direction of the film, which captures The British School of Falconry at The Equinox, the Mother of Pearl pool at The Phoenician and the Royal Beach Tower at The Royal Hawaiian.
“I am honored to work with dear friends to create such a profoundly beautiful film that highlights the American landscape and the unique indigenous experiences we seek as travelers,” says Waris. “The American continent offers great diversity, great beauty and great adventure - the film captures this spirit through The Luxury Collection’s exceptional destinations.”
HERE was produced by Waris Ahluwalia and Lucy Cooper through New York production house, ALLDAYEVERYDAY. Jason Schwartzman of Coconut Records and Woody Jackson created the original score.
HERE premiered at an exclusive screening in New York City on Tuesday, January 24 and now lives on the brand’s website www.luxurycollection.com/thefilmHERE. Additionally, Starwood Preferred Guest (SPG) Moments program allowed SPG members to bid on for direct access to a private screening of HERE and a stay at The Chatwal, a Luxury Collection Hotel, New York.