Bermudian Glenn Jones has been promoted to the role of chief experience development officer at the Bermuda Tourism Authority.

Jones, who will take up the role at the end of the month, joined BTA in January 2015 as the director of public and stakeholder relations, becoming the director of strategy and corporate communications in May last year.

In his new position, he will work with entrepreneurs, small businesses and other stakeholders to develop experiences aligned with Bermuda’s National Tourism Plan, with the assistance of the newly renamed experience development team.

Jones will continue to report directly to Kevin Dallas, Bermuda Tourism Authority chief executive officer.

“The appointment of Glenn Jones marks the first time the BTA has promoted an internal candidate to a c-suite position.

“It was very clear to me and our board that Glenn was the right candidate to build on our existing destination management efforts and take us to the next level, guided by his knowledge of the NTP,” said Dallas.

“His passion for the island is boundless and underpins his commitment to ensure that Bermuda will offer diverse and memorable experiences, inspiring people to visit year-round.

“A thoughtful transition is underway, and our stakeholders should be confident the forward momentum in visitor experience over the past five years will continue seamlessly.”

Prior to joining the BTA, Jones was the general manager at Mediahouse, the then parent company of the Bermuda Sun, Island Press and bermuda.com.

He began his career as a journalist where he became an Emmy Award-winning broadcast reporter.

Jones returned to Bermuda in 2007 to work as the press secretary for the premier of Bermuda, where his responsibilities included speechwriting, political communication strategies and media relations.