JetBlue Airways has launched New York’s only non-stop service to the vibrant city of Albuquerque.

JettBlue president Dave Barger was joined today by Albuquerque mayor Richard Berry during the inaugural flight’s departure ceremony at Kennedy International Airport.

Albuquerque is JetBlue’s first destination in New Mexico, the Land of Enchantment, and is the 77th destination served in the airline’s growing route network.

“Today we’re happy to announce that JetBlue now serves Albuquerque International with the only daily non-stop service to the New York Metro Area,” said Barger during the event.

“We know that Albuquerque is one of the nation’s top leisure destinations, with a rich offering of outdoor activities, festivals and art.

“It’s also important to note that Albuquerque was, until today, the largest market from New York without non-stop air service. When you take all that into consideration, it makes absolute sense for JetBlue to fly here.”

JetBlue’s flights from Albuquerque will be operated with its 150-seat Airbus A320 fleet complete with the carrier’s well-known premium offerings, including a first checked bag free, assigned leather seating with legroom to spare, and more than 140 channels of complimentary live television and radio on personal seatback screens.

All flights also include JetBlue’s superior and personable customer service and free and unlimited assortment of name brand snacks and drinks for the ride.

“This is a huge step for Albuquerque that will add to our opportunities for business and leisure travel.

“New York City is the largest market in the country and we now have non-stop service. This will make us more business, convention and tourist friendly, which is good news for us all,” Berry said.

“JetBlue is a tremendous company and the city looks forward to a long-term partnership and additional growth opportunities with the airline.”