The group was hosted by Air New Zealand, with the visit also supported by Tourism New Zealand, THL and New Zealand Maori Tourism. This visit is one of a range of initiatives helping to rebuild New Zealand’s holiday destination profile in Japan. Other initiatives include the September issue of Switch magazine that features 32 engaging pages about New Zealand including an eight page magazine insert, a dedicated email monthly travel magazine on New Zealand from JTB distributed to 400,000 customers and a spring pure you campaign using digital and newspaper advertising.
Tourism New Zealand Regional Manager Japan & Korea Nick Mudge says this visit leverages the opportunity that the Rugby World Cup 2011 offers to rebuild New Zealand’s holiday destination profile in Japan to both rugby and non-rugby followers.
“Having several executives from top Japan travel agents in New Zealand sends a really strong message to customers and their staff that New Zealand is open for business and that New Zealand offers a range of experiences that are of great interest to Japanese customers.”
Also in New Zealand today, City.Mobi is celebrating the success of its new guide to Auckland.
City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.
Auckland.mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.
Most entries are also linked to websites where users can quickly access more detailed information if needed.
Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.
City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.