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International Hosted Buyers’ programme opens for WTM Latin America

International Hosted Buyers’ programme opens for WTM Latin America Sao Paulo will welcome World Travel Market Latin American in April this year

Registration for the International Hosted Buyers’ programme at the third edition of WTM Latin America is now open.

The event, which occurs simultaneously with the 43rd Commercial Braztoa Meeting, between April 22nd-24th, at the Expo Center Norte in São Paulo, will offer the opportunity for up to 150 highly qualified and professional delegates interested in Latin America to be hosted.

The delegates selected will represent both the Leisure and MICE sectors of the travel industry and during the three day event, will be offered three day tailored programme of activity that will enable new business to be agreed.

Since the inaugural WTM Latin America in 2013, the Hosted Buyers’ initiative offers benefits such as pre-scheduled meetings with selected exhibitors, a contribution towards their travel, along with organised transfers and accommodation, and other benefits.

At WTM Latin America 2014, around 3,000 pre-scheduled meetings took place with the array of Brazilian, Latin American and International exhibitors.


This lead to US$341 million worth of business deals being generated as a result.

Among some of the top Hosted Buyers’ from last year included:

  • Halifax Viajes and Delphi Operator Mayorista from Argentina
  • Butterfield & Robinson from Canada
  • Panamericana Tourism and All Ways Travel Group from Chile
  • China Suzhou Cultural International Travel and China Travel Service from China
  • Scape Mayorista Tourism / Santur Lalianxa from Colombia
  • Eco Tours from France
  • BCD Travel from Mexico
  • Carlson Wagonlit Travel from the United Kingdom
  • Avanti Destinations from the US

To be selected as a Hosted Buyer, the professional must meet a certain criteria as well as having a key interest in Latin American products and business potential.

Those interested in the program must complete the form available from the event website, no later than February 13th, and will be then vetted by the team.

Lawrence Reinisch, exhibition director for WTM Latin America said: “WTM Latin America is an event that promotes Latin America to the world and the world to Latin America, whilst also promoting sustainable business.

“Known as the most international B2B tourism event for the industry in the Americas, WTM Latin America continues to lead the way with such initiatives for its visitors and exhibitors to do business, ensuring people can really make the most out of their time during the three days with all the relevant inbound and outbound companies in both the leisure and MICE travel sector all under one roof.

“A wide spectrum of seminars and forums offering the latest opinions, research and insight will also offer the ideal environment for professionals to discuss the challenges and identify the best opportunities in the sector.”