World Travel Market Latin America 2015 is firmly established as the leading global event for the Latin American travel industry after a strong 21 per cent increase in visitors and press attending the event over the three days and an impressive volume of business deals anticipated.
The three day event has ended on an incredible high seeing exhibitors, visitors and buyers from around the world all toasting to the success of the third event, which this year was held at the larger and more central Expo Centre Norte, Sao Paulo.
The travel trade were full of praise for the event and delighted with the networking opportunities that were available and the quality of the conferences and seminars.
Over the three days the exhibition welcomed almost 1,300 exhibitors of which 60 were exhibiting at the event for the first time.
Kleopatra Apostolou, the Greek Tourism Ministry advertising, marketing and research director commented: “The number of Brazilian visitors to our country went from 27,355 in 2013 to 52,217 in 2014, and the trade fair is an important time for promoting the destination.
“Our participation in last year’s edition undoubtedly contributed to this result, so much so that we renewed it.”
Brazil’s 27 states were present at the fair thanks to their partnership with the Ministry of Tourism.
“The tourism market has become more modern and WTM Latin America is supporting this and also bringing in a quality trade visitors and buyers,” said Vania Climinacio, events manager of the department of sport and tourism of the government of Paraná.
WTM Latin America 2016 will take place from March 29th-31st next year, also in Expo Center Norte.