One of Holland’s most celebrated hoteliers, Eric Toren, is opening a new luxury boutique hotel in Amsterdam that offers luxury design and services which are unprecedented in The Netherlands.

Hotel TwentySeven, in the heart of Amsterdam at Dam Square, opposite the Royal Palace, will open end of October this year.

Toren’s crème de la crème team consists of two star Michelin master chef Pascal Jalhay, the world’s best wine taster and sommelier Lendl Mijnhijmer, renowned architects, designers, the finest staff in hospitality and more.

Every inch, every surface and every corner of the lavish interior of the hotel is ordained in the richest, finest and most surreal design and atmosphere, directed and curated by award winning Dutch designers Wim van de Oudeweetering and Cris van Amsterdam.

TwentySeven is dedicated to create a perfect hotel experience.

The hotel will offer extensive and virtually endless services including options of private butlers, personal assistants, personal shoppers, personal trainers, ‘insider’ city tours etc.

TwentySeven is located in the true centre of Amsterdam, on Dam Square, the most significant square of the city, the heart of the historical centre and home of the Royal Palace.

The hotel has 16-suites, ranging from 45 square meters up to the largest suite of 219 square meters, which includes three bedrooms, three bathrooms, three Jacuzzis and a private terrace of an additional 27 square meters.

The signature bar, made of specialty cut onyx, is headed by top award winning Mixologists and will feature a never been done before menu of discerning probiotic cocktails and more.

“What is needed to create a complete dream experience, through all of the human senses?

“TwentySeven is so much more than just a hotel. We are creating a dream environment,” he asked.

“No expense has been spared.

“Not only is every detail the best in luxury, but also all details are unique, details that no other hotel has.

“This is why TwentySeven is the biggest talk of the town and the country.

“The word is spreading quickly throughout Europe and soon the world.”