Conrad Hotels & Resorts and Hilton Hotels & Resorts - two of Hilton Worldwide’s market leading brands - announce a new three-year partnership with the Tribeca Film Festival (TFF). Both brands will serve as Official Hotel Partners of the Tribeca Film Festival, the international film festival that supports emerging and established filmmakers. The partnership comes as Conrad enters New York City with the opening of the Conrad New York, the luxury hotel brand’s nineteenth property and one of six new properties expected to open this year and as both brands continue their involvement in entertainment and pop culture.

“All of us at Tribeca are delighted to partner with Hilton Hotels & Resorts and Conrad Hotels & Resorts, two leading brands with a deep commitment to the global film community,” said Jon Patricof, president and chief operating officer of Tribeca Enterprises. “Given the origins and mission of the Tribeca Film Festival, it will be a wonderful moment for us to celebrate our Awards Night at the Conrad New York. That property and this new partnership offer a remarkable testament to the vitality of Lower Manhattan.”

As Official Partners of the Tribeca Film Festival, Hilton Hotels & Resorts and Conrad Hotels & Resorts will provide their signature hospitality to guests of Tribeca, serve as the destinations for key TFF events, and offer guests and film enthusiasts highly sought-after opportunities to attend film screenings and exclusive events. To celebrate the highly anticipated opening of the Conrad New York, a new 463 luxury, all-suite hotel in New York’s Financial District, the property will host the Festival’s 2012 Award Celebration. Hilton New York Fashion District, an upscale hotel on West 27th street just off Seventh Avenue, will serve as a hub for filmmakers and industry attendees throughout the 2012 festival.

“At Conrad Hotels & Resorts, we believe the greatest luxury is the luxury of being yourself. This one-of-a-kind sophistication has now arrived in lower Manhattan with our newest property, the Conrad New York,” said John Vanderslice, global head, luxury and lifestyle brands, Hilton Worldwide. “Our partnership with the Tribeca Film Festival is a celebration of individuality, style and the city of New York as a dynamic place for filmmaking.”

The 2012 Tribeca Film Festival runs April 18-29. Anticipated key partnership activities include:

Tribeca Hub (Conrad New York): Host hotel for Tribeca Film Festival activities in the Tribeca area; will provide Festival guest accommodations in addition to hosting TFF’s awards celebration event;
Chelsea Hub (Hilton New York Fashion District): Host hotel for Tribeca Film Festival activity in Chelsea; will provide additional Festival guest accommodations;
Tribeca LA Celebration (The Beverly Hilton): Tribeca celebrate its filmmakers, past and present, in L.A. with an annual pre-Tribeca Film Festival kick-off event at The Beverly Hilton, one of Hollywood’s most iconic hotels;
Exclusive Access for Hotel Guests, Followers and Fans: Conrad Hotels & Resorts and Hilton Hotels & Resorts will provide guests, Hilton HHonors members, social media followers and TFF fans unique opportunities and exclusive access to attend festival events through online contests and giveaways.

“Hilton has been a key partner for the entertainment industry ever since major movies began filming at our hotels more than 62 years ago,” said Dave Horton, global head, Hilton Hotels & Resorts. “We host some of Hollywood’s most important annual events to serve as a backdrop for many of the most memorable moments in film and at times take a starring role in various storylines. Our association with the Tribeca Film Festival is an extension of our ongoing efforts to support production of popular entertainment and celebrate its art form.”