GTA has renewed its distribution deal with the leading hotel operator Accor ensuring businesses selling leisure travel can book more than 3,500 hotels in 92 countries available under its brands.
Together Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Ibis, Ibis Styles, Ibis budget and hotelF1 serve the needs of all kinds of travellers with a wide variety of accommodation options.
Accor continues to benefit from GTA’s growing business and unrivalled global footprint, which brings tens of thousands of travel bookings every day.
Martin Jones, GTA senior vice president for global sourcing & product development, said: “Thanks to the continued strength of our longstanding relationship with Accor, customers can book an even greater choice of accommodation for their clients.
“Some 85 per cent of Accor’s hotels are in the Europe and the Asia-Pacific regions that are key to GTA’s longevity and success.
“The deal further extends the variety of rate options for accommodation which we sell in over 190 countries.”
GTA provides dynamic inventory and rates to strengthen its connections with those who sell fully independent travel.
Its fast, flexible and reliable technology saves partners time and money and supports year-round business by helping them adjust to seasonal fluctuations and market forces.
“I am delighted to renew our strong partnership with GTA.
“This agreement is totally in line with our strategy to develop connectivity solutions with major partners and will help us reinforce and optimise outbound flows from key emerging feeder markets into our European hotels, as well as in Accor’s other high-growth countries, such as the Asia Pacific region,” said Carlo Olejniczak, senior vice president, global sales, Accor.
By sourcing global product with selective focus, GTA is engineering greater success for tourism businesses and giving consumers a wider choice when booking through travel retailers.
“It means that retailers can give customers the best prices in the most popular destinations, but also access to a chain’s full portfolio of properties including the ‘long tail’ of less well known accommodation.
“Accor’s hotels further enhance GTA’s portfolio of 60,000 accommodation options, services and experiences, which attracts over 21,000 bookings every day, selling 12 million room nights in more than 25 languages online and throughout the world.”