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Generator eyes $400m United States expansion following Freehand deal

Generator eyes $400m United States expansion following Freehand deal

Queensgate Investments, owners of Generator, has acquired Freehand Hotels.

Following completion of the $400 million deal, the budget hotel brand will operate all four Freehand properties and their respective food and beverage outlets.

The acquisition by the London-based firm merges the original upscale hostel trailblazers and reaffirms Generator as a global pioneer in the hospitality industry.

When the deal completes, Generator will operate a total of 18 properties worldwide, including Freehand’s New York, Los Angeles, Chicago and Miami hotels.

The company’s original portfolio, including Generator Miami and the upcoming Generator Washington, DC, will not undergo any operational or branding changes.


However, with four Freehand properties functioning in parallel, the acquisition will present valuable opportunities to strengthen Generator’s presence in North America.

Similarly, while Generator has no plans to make any immediate changes to Freehand’s operations, the company will look to implement successful practices from Generator.

“One of Generator’s key principles is to constantly provide the best and most innovative experience to the modern traveller, wherever they go,” said Alastair Thomann, chief executive of Generator.

More Information

Breaking Travel News caught up with Alastair Thomann, chief executive of Generator, earlier this year to discuss his plans for the future of the brand.

Take a look at his thoughts here.