The multiphase opening will be led with the debut of the property’s guestrooms in January, followed by the completion of its buzzing social spaces and food and beverage venues in the spring.
Queensgate Investments, owners of Generator, has acquired Freehand Hotels. Following completion of the $400 million deal, the budget hotel brand will operate all four Freehand properties and their respective food and beverage outlets.
Following the acquisition by Queensgate Investments, Alastair Thomann, chief executive of Generator, has transformed the company from a provider of cheap hostels into a pioneer of multi-segment accommodation. As the latest phase of expansion begins, he here tells Breaking Travel News editor Chris O’Toole about his ambitions for the brand
Generator has appointed London-based travel representation and PR consultancy Hills Balfour to manage its European PR strategy. Hills Balfour’s pan-European remit includes maintaining strong media relations, operating a robust press office and developing several creative concepts.
The app will offer exciting features such as exclusive deals and discounts on accommodation and food and beverage across all 14 Generator properties, room access capabilities, as well as a new social networking platform for like-minded guests to connect with while staying at Generator properties.
A blend of high design, low price points, and magnetic social environments, Generator Miami has created a destination unlike anything in hotel-saturated South Florida.
Generator, the leading experience and design-led accommodation brand has opened its doors in Miami. Generator Miami fuses old American glamour with Cuban spice making it an authentic yet contemporary location for a US adventure.
Generator will open its latest property in Madrid, Spain the spring this year. The launch will be the company’s 13th property and the second in Spain, adding to its portfolio of hostels in key international cites of London, Dublin, Barcelona, Paris, Stockholm, Copenhagen, Venice, Rome, Amsterdam, Hamburg and Berlin (Mitte and Prenzlauer Berg).
Hostel group Generator has announced the appointment of Colin Roy as chief commercial officer, a newly created role as the group accelerates growth and customer engagement.
Patron Capital, owner of Generator Hostels, has successfully completed a minority sale of Generator to Invesco of up to 23 per cent in exchange for €60 million of growth capital. Invesco’s stake in Generator is the inaugural investment by Invesco’s opportunistic strategy, focussed on growth businesses, co-managed by Invesco Real Estate, WL Ross & Co, and Invesco Fixed Income.
Generator has unveiled a stylish new identity and website as it sets out to transform the hostel experience. Established in 1995, Generator is Europe’s fastest growing hostel brand and the new design-led identity will be rolled out in its six stylish properties.